{"id":26138,"date":"2018-05-12T15:00:20","date_gmt":"2018-05-12T23:00:20","guid":{"rendered":"http:\/\/cannabiscultivatornews.com\/home\/index.php\/2018\/05\/12\/cura-cannabis-goes-international\/"},"modified":"2018-05-13T00:41:30","modified_gmt":"2018-05-13T08:41:30","slug":"cura-cannabis-goes-international","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2018\/05\/12\/cura-cannabis-goes-international\/","title":{"rendered":"Cura Cannabis Goes International"},"content":{"rendered":"<\/p>\n

Cura Cannabis Solutions\u00a0<\/span>is in the process of closing out\u00a0<\/span>a $20 million funding round that doubles their valuation from $200 million to a cool $400 million over the last eight months, said the company\u2019s co-founder and president, Cameron Forni. <\/span>Having gained amazing traction since its launch in September 2015, then making legal cannabis history recently by reporting $18 million in sales for the first quarter of 2018, investors were breaking down the doors. <\/span><\/p>\n

\u201cWe were oversubscribed\u2026 we had to turn people away,\u201d said Forni. \u201cThere was more interest than opportunity.\u201d<\/span><\/p>\n

Not bad for a start-up that began three years ago in Forni\u2019s Portland living room where he and his wife Lauren sometimes stayed up all night filling cartridges.<\/span><\/p>\n

\u201cWe had $44,000 in cash and we\u2019d maxed out our credit cards when\u00a0<\/span>the buyer at\u00a0<\/span>Nectar said he\u2019d buy them all if we could we fill 500 cartridges\u2026 ASAP,\u201d Forni said. \u201cWe started at 3 p.m. and worked until 4:45 a.m. the next morning. That was our first sale, now we\u2019re the largest chain on the West Coast.\u201d<\/span><\/p>\n

Cura quickly became the largest cannabis company in Oregon \u2014 currently holding 25 percent of the state\u2019s market share \u2014 then moved into California and Nevada\u2019s medical cannabis markets in 2017.<\/span><\/p>\n

With sales of Cura\u2019s flagship Select oil, winner of Dope Magazine\u2019s 2017 Best Concentrates Award, California\u2019s now legal recreational cannabis<\/a> market is outpacing Oregon\u2019s.\u00a0<\/span>And the beat goes on. <\/span><\/p>\n

\u201cIt\u2019s been like riding on a rocket ship up, up, up every month,\u201d said Forni. \u201cNo slowing down, no leveling out\u2026 just up.\u201d There were months in 2016 when the company doubled in size.<\/span><\/p>\n

But, what does one of the largest cannabis brands in the country do in view of our\u00a0<\/span>anti-cannabis\u00a0<\/span>Attorney General, Jeff Sessions? Head north.<\/span><\/p>\n

Cura & The International Market<\/h4>\n

Cura is setting up shop in Canada where full legalization of recreational cannabis is expected to take effect this July<\/a>.\u00a0<\/span>Forni, who \u201ccouldn\u2019t be happier\u201d about the plan, said they will work with Cannabis Compliance Inc.<\/a> (CCI), a company that deals with over 90 percent of licensing in Canada.\u00a0<\/span>\u201cWe\u2019re a perfect partner for Canada in terms of the regulation processes. This will be our launching pad to export to European markets.\u201d<\/span><\/p>\n

This is a major step in achieving Cura\u2019s mission<\/a> to become the leading provider of cannabis oil to consumers and premium edible brands in the U.S. and international markets.\u00a0<\/span>Although, Select oil<\/a> vape cartridges won\u2019t be legal in Canada until early 2019 and its oils for edibles will be available later in the year.<\/span><\/p>\n

But that\u2019s fine, says Forni, who calls himself a \u201chands-on operator all the way\u201d and spends literally half his life flying from place to place overseeing just about every detail of the company\u2019s activities. It takes time to set everything up.<\/span><\/p>\n

\u201cWhen we launch in each state, we start from scratch,\u201d he said. \u201cWe have to make sure everything is clean, the grow sites have to be pesticide free, which is not always easy as sometimes pesticides get blown around from neighboring farms. Then we build the extraction site, the work sites, etc. It\u2019s always a bit disconcerting as regulations are different in every state. But thankfully, everyone helps everyone in the cannabis eco-system.\u201d<\/span><\/p>\n

With vaping here to stay and resources flowing into the company, Cura\u2019s science area, headed by renowned cannabis scientist and vice president of technology & innovation, Ken White, Cura<\/span>\u00a0is \u201cdiving into medical marijuana,\u201d said Forni. \u201cWe are isolating lesser known cannabinoids like CBN<\/a> or CBG in a way that allows for future research and innovation for numerous illness and conditions including Parkinson\u2019s disease.\u201d<\/span><\/p>\n

Forni believes the rise of cannabis concentrates has everything to do with \u201cconvenience, convenience, convenience.\u201d <\/span><\/p>\n

Forni comes from three generations of entrepreneurs. <\/span>Asked what his first business was Forni went back much to his childhood.<\/span><\/p>\n

\u201c[My first job was] cutting flowers from my grandma\u2019s garden when I was 4 and selling them on the road,\u201d he said. \u201cI gave a free golf ball, which I \u2018found\u2019 at the nearby golf course, to every customer who bought two or more flowers.\u201d<\/span><\/p>\n

There must have been something about flowers \u2014 even back then.<\/span><\/p>\n

TELL US<\/strong>, what\u2019s your favorite concentrate?<\/p>\n

The post Cura Cannabis Goes International<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n


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\nRead More: Cura Cannabis Goes International<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cura Cannabis Solutions\u00a0is in the process of closing out\u00a0a $20 million funding round that doubles their valuation from $200 million to a cool $400 million over the last eight months, said the company\u2019s co-founder and president, Cameron Forni. Having gained amazing traction since its launch in September 2015, then makingContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":207,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4225,50,1297,3561,240,4226,4227],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/26138"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/207"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=26138"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/26138\/revisions"}],"predecessor-version":[{"id":26139,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/26138\/revisions\/26139"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=26138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=26138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=26138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}