{"id":25303,"date":"2018-04-13T05:00:12","date_gmt":"2018-04-13T13:00:12","guid":{"rendered":"http:\/\/cannabiscultivatornews.com\/home\/index.php\/2018\/04\/13\/the-real-420-is-dead\/"},"modified":"2018-04-13T12:37:37","modified_gmt":"2018-04-13T20:37:37","slug":"the-real-420-is-dead","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2018\/04\/13\/the-real-420-is-dead\/","title":{"rendered":"The Real 420 Is Dead"},"content":{"rendered":"<\/p>\n<p>There was a time not so long ago when 420 was a legitimately secret code \u2014\u00a0not entirely top secret, but still \u201csecret-ish\u201d in the way that widespread inside jokes could be before the internet effectively revealed most of these half secrets.<\/p>\n<p>But when 420 was still semi-concealed from the mainstream consciousness, even those who knew the secret code mostly had no idea <em>why<\/em> they were smoking at 20 minutes past 4 o\u2019clock or on that day in mid-April. Few people outside of San Rafael, California had ever heard of \u201c<a href=\"https:\/\/cannabisnow.com\/how-420-gained-significance\/\">The Waldos<\/a>,\u201d the true originators of the 420 holiday, so even if a person did have some vague idea about the origins of 420, it was generally wrong.<\/p>\n<p>However, irrespective of their relative knowledge or experience, anybody who loved cannabis and knew about 420 knew that \u2014\u00a0if nothing else \u2014\u00a0they could expect to find more kindred spirits puffing at their local park on the 20th day of April. In areas with a stronger concentration of cannabis enthusiasts and a more pronounced culture of activism, these gatherings grew into semi-spontaneous cultural happenings, such as the <a href=\"https:\/\/cannabisnow.com\/sfs-hippie-hill-420-best-city-backed-pot-party-ever\/\">now-legendary Hippie Hill smoke-out<\/a> in San Francisco\u2019s Golden Gate Park.<\/p>\n<p>My first 420 in San Francisco was over ten years ago, but I still remember the disorienting thrill of losing and finding myself in the hazy chaos of a massive outdoor\u00a0smoke-out with the same fuzzy lack of clarity I originally experienced the day after. This was long before California legalized cannabis for adult-use, or the wave of cannabis legalization had started sweeping the country.<\/p>\n<p>Today, 420 in San Francisco is different than it was over a decade ago. It\u2019s now similar to the city\u2019s popular music festival Outside Lands, only with slightly more weed. It\u2019s true that you can\u2019t nail a sunbeam to the ceiling; some cultural phenomena are stitched from the ephemeral fabric of a moment in time and are never destined to last.<\/p>\n<blockquote>\n<p>Today, 420 still exists, and as before, it serves as symbol of the zeitgeist in cannabis culture \u2014 a culture that\u2019s rapidly being injected with corporate funding and a profit-oriented philosophy.<\/p>\n<\/blockquote>\n<p>Case in point: <a href=\"https:\/\/cannabisnow.com\/cannabis-industry-preps-for-biggest-420-ever\/\">This year\u2019s 420<\/a> gathering on Hippie Hill has a corporate sponsor: the marijuana delivery company, <a href=\"https:\/\/www.greenrush.com\/\" target=\"_blank\" rel=\"noopener\">GreenRush<\/a>.<\/p>\n<p>The corporatization and homogenization of 420 today is an expression of a much broader existential crisis facing those steeped in the outlaw culture that once permeated the world of cannabis: When cannabis is outlawed, only outlaws cultivate cannabis, but when cannabis becomes a legal commodity, we witness developments such as the once-prohibitionist former Republican Speaker of the House John Boehner <a href=\"https:\/\/www.cbsnews.com\/news\/john-boehner-critic-of-marijuana-legalization-joins-pot-board\/\" target=\"_blank\" rel=\"noopener\">entering<\/a> the cannabis industry.<\/p>\n<p>Is Boehner\u2019s \u201cchange of heart\u201d on cannabis self-serving cash grab by someone who spent their career battling safe access to cannabis so aggressively they received a \u201c<a href=\"https:\/\/www.portlandmercury.com\/blogtown\/2018\/04\/11\/19808085\/john-boehner-sucks-i-dont-care-if-hes-pro-cannabis-now\" target=\"_blank\" rel=\"noopener\">zero percent<\/a>\u201d rating from NORML? Most likely. We can quibble about whether or not city permits and corporate sponsors are a step forward or backwards for 420, but bottom line, once a politician like Boehner shows up, the 420 party is officially over.<\/p>\n<p>When did 420 lose its underground edge? That all depends on your perspective. What\u2019s certain is that, just as the industry is evolving into something that many of us don\u2019t recognize, so is the \u201choliday\u201d that used to define the spirit of cannabis. Now it\u2019s amateur hour \u2014 like New Year\u2019s Eve, when all the people who don\u2019t usually consume alcohol decide to binge drink, which makes the barflies miserable but the bar owners\u00a0very<em>\u00a0<\/em>happy.<\/p>\n<h4>Is 710 the New 420?<\/h4>\n<p>You\u2019ve probably heard the number 710 used in relation to cannabis concentrates like shatter and sauce: If you didn\u2019t already get the memo, the numbers appear to spell out the word \u201cOIL\u201d when read upside down, referring to the less-common catchall term \u201chash oil\u201d to refer to cannabis extracts. It\u2019s certainly intended as a counterpart to 420, and there are some fun events associated with 710, but it\u2019ll never be quite the same as 420.<\/p>\n<p>There\u2019s nothing secret about 710 \u2014 and this is because nowadays nothing is really secret the way 420 was decades ago. That said, even within the cannabis community, there is some controversy surrounding the practice of dabbing. Few cannabis enthusiasts will deny the potent effects of cannabis <a href=\"https:\/\/cannabisnow.com\/category\/concentrates\/\">concentrates<\/a>, but some consider the prevailing methods for dabbing (which often involve blow torches) to be an optics nightmare for the emerging legal industry. This view has many adherents, but it doesn\u2019t seem to have impacted the massive popularity of dabbing; if anything, maybe \u2014\u00a0just maybe \u2014\u00a0the relative stigma surrounding dabbing is one of the forces driving that popularity.<\/p>\n<p>Because John Bohener might be down to cash in on the green rush, but he\u2019s probably not taking a dab anytime soon. So, in some ways the culture that\u2019s grown around dabbing and the sesh scene is the last outpost of outlaw culture in the rapidly expanding and \u201cmaturing\u201d cannabis industry. Depending on where your operation is located, extraction can be a relatively risky undertaking, and risk is rewarding \u2014\u00a0financially and emotionally for the right kind of person.<\/p>\n<p>What it really boils down to is those of us who come from the old world of cannabis coming to grips with the fact that weed is officially about as cool as orange juice futures. And that sort of stings, which is why some of us are embracing the mild subversive thrill of 710 \u2014 because it\u2019s fun to do bad things.<\/p>\n<p><strong>TELL US,\u00a0<\/strong>do you think the real 420 is dead?<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\/420-is-dead\/\">The Real 420 Is Dead<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\">Cannabis Now<\/a>.<\/p>\n<p>&#013;<br \/>\n&#013;<br \/>\nRead More: <a href=\"https:\/\/cannabisnow.com\/420-is-dead\/\" target=\"_blank\">The Real 420 Is Dead<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There was a time not so long ago when 420 was a legitimately secret code \u2014\u00a0not entirely top secret, but still \u201csecret-ish\u201d in the way that widespread inside jokes could be before the internet effectively revealed most of these half secrets. But when 420 was still semi-concealed from the mainstream<span class=\"more-link\"><a href=\"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2018\/04\/13\/the-real-420-is-dead\/\">Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[480,3931,148,50,3932,3933,3934,119,65,151],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/25303"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=25303"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/25303\/revisions"}],"predecessor-version":[{"id":25304,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/25303\/revisions\/25304"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=25303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=25303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=25303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}