{"id":21852,"date":"2017-12-11T16:00:11","date_gmt":"2017-12-12T00:00:11","guid":{"rendered":"http:\/\/cannabiscultivatornews.com\/home\/index.php\/2017\/12\/11\/the-emerald-cup-2017-industry-cant-beat-experience\/"},"modified":"2017-12-12T00:38:47","modified_gmt":"2017-12-12T08:38:47","slug":"the-emerald-cup-2017-industry-cant-beat-experience","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2017\/12\/11\/the-emerald-cup-2017-industry-cant-beat-experience\/","title":{"rendered":"The Emerald Cup 2017: Industry Can\u2019t Beat Experience"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"http:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2017\/12\/molecularfarms-1.jpg\" width=\"620\" height=\"400\"> <\/p>\n<h4>This year\u2019s big winners included the underdogs Molecular Farms, the dominant 3rd Gen Fam and the always-popular Om Edibles.<\/h4>\n<hr \/>\n<p><span class=\"wpsdcp-drop-cap-default\">A<\/span>nother Emerald Cup is in the books, leaving many worried that it might have signaled the end of an era, as legal sales of recreational cannabis in California are perched right around the corner. But whether or not this prophecy is fulfilled, the Emerald Cup in 2017 was the competition\u2019s biggest and best year ever, and it provided many of the cannabis industry\u2019s great brands the opportunity to again remind their peers of the view from the top of the mountain.<\/p>\n<p>Molecular Farms in Monterey County claimed first prize in the prestigious flower category for the second time \u2014 sorry, hill kids \u2014 and is bringing <a href=\"https:\/\/theemeraldcup.com\/\" target=\"_blank\" rel=\"noopener\">The Emerald Cup<\/a> back to the Central Coast for seagulls to perch on. Their Lemon Crunch strain came in at 24 percent THC, and at 2.99 percent terpenes. The hardball nugs won the judges over with hints of gingerbread. Molecular Farms also went back-to-back in the CBD flower category, winning this year with Guava Jam. The team at Molecular told the crowd that their pot was grown with \u201clots of love and lots of fish.\u201d<\/p>\n<div id=\"attachment_26106\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-26106 size-full\" src=\"http:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2017\/12\/molecularfarms.jpg\" alt=\"\" width=\"620\" height=\"400\" \/><\/p>\n<p class=\"wp-caption-text\">Molecular Farms accepts one of their two first place flower awards.<\/p>\n<\/div>\n<p>Second place never looked so good, despite coming in second \u2014 as 3rd Gen Family x Dying Breed Seeds took home the silver medal for their strain Roz\u00e9, which you may remember we predicted would be a hit in our <a href=\"https:\/\/cannabisnow.com\/2017-harvest-hype-5-strains-excited\/\">Hype Strains of the Harvest 2017<\/a><u>.<\/u><\/p>\n<p>Brandon of 3rd Gen joined Swami on stage as he read the judge\u2019s notes on Roz\u00e9, saying it smelled of cinnamon with a hint of rosemary. The Zkittlez offshoot came in at 17 percent THC and 2 percent terpenes. The testing also showed it to have an exceptionally high pinene content.<\/p>\n<p>\u201cIt took a couple years to get the Roz\u00e9 and do this the right way,\u201d Brandon told the crowd. \u201cWe got this thing developed now where it\u2019s spitting out diamonds. The Zkittlez was the same way, it was ugly and nobody wanted it, we just had to present it to the right people the right way.\u201d<\/p>\n<div id=\"attachment_26103\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-26103 size-full\" src=\"http:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2017\/12\/brandon3rdgen.jpg\" alt=\"Brandon 3rd Gen Fam\" width=\"620\" height=\"400\" \/><\/p>\n<p class=\"wp-caption-text\">Brandon from 3rd Gen Fam poses at his booth.<\/p>\n<\/div>\n<p>Brandon went on to make his third retirement claim in as many years, before alluding to the future of regulation. \u201cWe all have to step it up or we\u2019re going to get squashed out,\u201d he said. \u201cThis is the artisan.\u201d<\/p>\n<p>When head flower judges Swami and<a href=\"https:\/\/cannabisnow.com\/author\/nikkilastretocannabisnowmagazine-com\/\"> Nikki Lastreto<\/a> announced the 3rd Gen Family x Dying Breed Seeds\u2019 strain Roz\u00e9 won second place, they reminded everyone that the Emerald Cup has the most blind judging arrangement of any cannabis contest in the world. This was to soothe any haters who had already watched 3rd Gen Family walk across the stage after winning another shelf of trophies.<\/p>\n<p>Over the course of the evening, 3rd Gen had already taken first and second in the rosin category, with two other places in the top 10. They sparred with champions Ahti Hash in the <a href=\"https:\/\/cannabisnow.com\/wax-hbc-solvent-free-wax\/\">solventless<\/a> hash category and took six places in the top 10, including winning second and third place.<\/p>\n<div id=\"attachment_26110\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-26110 size-full\" src=\"http:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2017\/12\/concentratesemeraldcup.jpg\" alt=\"Emerald Cup Cannabis Now\" width=\"620\" height=\"400\" \/><\/p>\n<p class=\"wp-caption-text\">Concentrates from Dabbenport Extracts on display.<\/p>\n<\/div>\n<p>Following the Molecular Farms first place win, the competition\u2019s founder Tim Blake returned to the stage to announce the Breeder\u2019s Cup, which was also won by Roz\u00e9 and the 3rd Gen team. Brandon returned to the stage, grasped the microphone and said, \u201cThe whole story on Roz\u00e9, on how we found it and how it was made, is going to be published in Cannabis Now Magazine next month or so. Thank you so much for the love and respect! The Roz\u00e9 is the future, I knew this thing was full of terps.\u201d<\/p>\n<p>In other categories, popular edibles company <a href=\"https:\/\/cannabisnow.com\/?s=om+edibles\">Om Edibles<\/a> took home another cup. Om previously had a stranglehold on the CBD edible contest scene for years with their <a href=\"https:\/\/cannabisnow.com\/om-edibles-feel-good-feminine-medicine\/\">raw cacao spread<\/a> and various other treats, but this year they won for their \u201cCBD Mango\u201d products.<\/p>\n<p>In the topical category, Newell\u2019s Botanicals pulled off another rare back-to-back win. People had a year to attempt to best their Deep Skin penetrating topical oil that won the 2016 Emerald Cup and they all came up short, despite the ultra-competitiveness of the current topical market. In less than two years since Chelsea Dudgeon <a href=\"https:\/\/cannabisnow.com\/helping-grandmas-aches-turns-emerald-cup-victory\/\">first whipped up the formula to help her grandmother\u2019s aches<\/a> in March 2016, she has asserted herself as the top cannabis topical maker on the planet, thanks to her ingenuity and earth-friendly regenerative farming methods.<\/p>\n<p>The Soil King took home first place in the best booth category for their massive booth dedicated to solventless extracts. Patrick King, the man behind Soil King, was also a major part of the cannabis community relief efforts during <a href=\"https:\/\/cannabisnow.com\/cannabis-behind-fire-line\/\">the recent wildfires<\/a> that swept through California. We asked King what it was like to see the support continue to come in now through the Emerald Cup\u2019s attendees and affiliated charities. \u201cIt means a lot,\u201d King told Cannabis Now. \u201cThis whole event, including this experience center, means to me we\u2019re doing it together.\u201d<\/p>\n<div id=\"attachment_26112\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-26112 size-full\" src=\"http:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2017\/12\/cupfloor.jpg\" alt=\"Emerald Cup Cannabis Now\" width=\"620\" height=\"400\" \/><\/p>\n<p class=\"wp-caption-text\">The exhibition floor of Emerald Cup 2017.<\/p>\n<\/div>\n<p>We asked King when he thought the industry\u2019s progress would catch up with what activists have been advocating for following the passage of Prop 64 in California in 2016. In King\u2019s perspective, the business and activism sides of the cannabis industry are a bit more intertwined than some realize.<\/p>\n<p>\u201cFor example, I just got five felonies expunged myself recently, I have a micro license, and my wife has a dispensary license. So being a felon and being able to abolish and knock down my felonies is awesome for a guy like me, right?\u201d King said. \u201cTo be an OG in the industry and to allow me to enter the next part of the industry is huge.\u201d<\/p>\n<p>Creek Tompkins and the team at Soul Evolution Enterprises are always a crowd favorite for their unique fruity terped phenos, much of the time found only at their booth. This year, the organizers rewarded Soul Evolution Enterprises by placing them as the first booth in the 215 Zone\u2019s main thoroughfare.<\/p>\n<p>\u201cIt\u2019s been an absolutely fantastic cup,\u201d Tompkins told us. \u201cI feel truly honored and inspired to be here with these amazing people. Folks like Brandon [at 3rd Gen], folks like Thomas at Ahti \u2014they\u2019re just amazing people and it\u2019s beautiful to all come together as a community, to celebrate our harvest, and to share the fruits of our labor. Most important is to just commune with each other as an evolving community and blossoming industry. It\u2019s a beautiful event showing us some light in a world that\u2019s pretty dark.\u201d<\/p>\n<p><b>TELL US,<\/b> did you go to the Emerald Cup?<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\/emerald-cup-2017-industry-cant-beat-experience\/\">The Emerald Cup 2017: Industry Can\u2019t Beat Experience<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\">Cannabis Now<\/a>.<\/p>\n<p>&#013;<br \/>\n&#013;<br \/>\nRead More: <a href=\"https:\/\/cannabisnow.com\/emerald-cup-2017-industry-cant-beat-experience\/\" target=\"_blank\">The Emerald Cup 2017: Industry Can\u2019t Beat Experience<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year\u2019s big winners included the underdogs Molecular Farms, the dominant 3rd Gen Fam and the always-popular Om Edibles. Another Emerald Cup is in the books, leaving many worried that it might have signaled the end of an era, as legal sales of recreational cannabis in California are perched right<span class=\"more-link\"><a href=\"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2017\/12\/11\/the-emerald-cup-2017-industry-cant-beat-experience\/\">Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":7,"featured_media":21853,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50,5,2649,306,69,2676],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/21852"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=21852"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/21852\/revisions"}],"predecessor-version":[{"id":21854,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/21852\/revisions\/21854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/21853"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=21852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=21852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=21852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}