{"id":19735,"date":"2017-09-27T09:42:04","date_gmt":"2017-09-27T17:42:04","guid":{"rendered":"http:\/\/cannabiscultivatornews.com\/home\/index.php\/2017\/09\/27\/pennsylvania-medical-cannabis-firm-kicks-off-500k-marketing-push\/"},"modified":"2017-09-28T01:17:42","modified_gmt":"2017-09-28T09:17:42","slug":"pennsylvania-medical-cannabis-firm-kicks-off-500k-marketing-push","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2017\/09\/27\/pennsylvania-medical-cannabis-firm-kicks-off-500k-marketing-push\/","title":{"rendered":"Pennsylvania medical cannabis firm kicks off $500K marketing push"},"content":{"rendered":"<\/p>\n<p>In a first for Pennsylvania, a marijuana cultivation and dispensary business has launched a\u00a0<a href=\"http:\/\/www.post-gazette.com\/business\/healthcare-business\/2017\/09\/27\/medical-marijuana-pennsylvania-advertising-campaign-cresco\/stories\/201709270108\" target=\"_blank\" rel=\"noopener\">cannabis marketing campaign<\/a>.<\/p>\n<p>Cresco Yeltrah \u2013 which is affiliated with Illinois-based Cresco Health \u2013 is spending roughly $500,000 on billboards, magazine and newspaper advertisements as well as a social media campaign, the Pittsburgh Post-Gazette reported.<\/p>\n<p>The campaign \u2013 designed to inform residents about the state\u2019s MMJ program \u2013 has been approved by Pennsylvania\u2019s health department, according to the newspaper.<\/p>\n<p>The first phase of Cresco\u2019s campaign includes three images that will appear on electronic billboards statewide beginning Sept. 27.<\/p>\n<p>One of the images depicts a<\/p>\n<p> &#8230;<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/mjbizdaily.com\/pennsylvania-medical-cannabis-company-kicks-off-500k-marketing-campaign\/\">Pennsylvania medical cannabis firm kicks off $500K marketing push<\/a> is a post from: <a href=\"http:\/\/mjbizdaily.com\">Marijuana Business Daily: Financial, Legal &amp; Cannabusiness news for cannabis entrepreneurs<\/a><\/p>\n<p>&#013;<br \/>\n&#013;<br \/>\nRead More: <a href=\"https:\/\/mjbizdaily.com\/pennsylvania-medical-cannabis-company-kicks-off-500k-marketing-campaign\/\" target=\"_blank\">Pennsylvania medical cannabis firm kicks off 0K marketing push<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a first for Pennsylvania, a marijuana cultivation and dispensary business has launched a\u00a0cannabis marketing campaign. Cresco Yeltrah \u2013 which is affiliated with Illinois-based Cresco Health \u2013 is spending roughly $500,000 on billboards, magazine and newspaper advertisements as well as a social media campaign, the Pittsburgh Post-Gazette reported. The campaign<span class=\"more-link\"><a href=\"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2017\/09\/27\/pennsylvania-medical-cannabis-firm-kicks-off-500k-marketing-push\/\">Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[438,1783,4,1784,5,172,451,285,303],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/19735"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=19735"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/19735\/revisions"}],"predecessor-version":[{"id":19736,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/19735\/revisions\/19736"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=19735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=19735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=19735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}