The National Cannabis Industry Association kicked off its annual mega-conference in Oakland to the backdrop of Game 5 of the NBA Finals and lots of great cannabis. Once again, professionals from around the globe converge on the Marriott conference center in Oakland, California for the fourth annual NCIA Cannabis Business Summit & Expo to get their view on the next year in cannabis, embrace the latest tech and chum it up with colleagues. In this microcosm of America\u2019s fastest growing industry (from $6.7 billion in 2016 to an expected $22.6 billion in 2021 according to a recent Arcview Group report) people are either refining their processes or trying to figure out how to tie themselves to the rocket. Arcview\u2019s Editor-in-Chief Tom Adams pointed to concrete figures illustrating just how fast that rocket is going. \u201cThe explosion in the number of brands and products is dizzying,\u201d Adams said. \u201cWhen the number one concentrate brand in Colorado grows 84 percent but its market share percentage remains constant, it becomes clear we are in a remarkable business boom. He also noted similarities between the \u201cgreen rush\u201d and other major economic booms in recent history. \u201cIt reminds me of 1998, when Google was just one of dozens of search engines, or 1988 when Blockbuster was just one of dozens of video store chains\u201d he said. \u201cFuture market leaders are just now being launched.\u201d With these kind of expectations for the growing industry, it\u2019s easy to see why folks are pouring into town this week. Things officially started an hour before Game 5 of the NBA Finals tipped off: The hype levels on the streets were thick, be it the Oaklanders moving south in waves of blue and gold towards Oracle or the pot pros jumping out of their Uber \u2014 also technically for a world championship. Other events may be bigger, but they simply can\u2019t match the ethos of NCIA\u2019s annual festivities. People filed in quickly for a peek at the big names up front. The staff at the booth for\u00a0Gavita\u00a0\u2014\u00a0the best lights in the game \u2014 were troubleshooting for folks not ten minutes after the doors opened. The Mills Nutrients booth had the game on, which quickly made it\u00a0one of the most popular stops on the expo floor. As the Warriors clinched their second NBA title in three years, the party moved to West Oakland. The International Cannabis Grower\u2019s Association held a fantastic soiree featuring some of the finer outdoor cannabis California has to offer: Humboldt\u2019s Finest showcased an exceptional Sunset Sherbert, while the folks at True Humboldt brought out their first batch of OG Kush Light Dep that stank of gasoline. The official first day of festivities is tomorrow \u2014 Cannabis Now will have full coverage of the week\u2019s activities. TELL US,\u00a0have you been to an NCIA expo? The post NCIA Cannabis Business Summit & Expo in Oakland: Day One appeared first on Cannabis Now.
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